How To Launch Your Offer with Facebook Ads
So you are preparing to launch your product, program, or online course and you're wondering..."How do I get more people to sign up for my launch and purchase my offer"
I gotchu boo ✌️
I've found the best time to run Facebook ads is BEFORE you launch aka pre-launch phase.
SEND ADS TO YOUR FREE SH*T
It may seem weird to pay for ads directing people to your free offers but listen...EMAIL IS QUEEN. We want to get as many dream customers into your funnel. When running ads to COLD TRAFFIC you'll need to warm them up before they'll buy from you and we do this via email. Most people try to run Facebook Ads to cold traffic and sell them something... which means they have to spend A LOT of money (thousands and thousands) to get people to click on the ad and look at their sales page...with NO guarantee they will buy after reading the sales page.
It's kind of like walking up to a bunch of strangers in New York City and asking them to buy your program. Most of them are going to say HECK NO ✋ and you'd probably get some "choice words". Now imagine if you were giving something super-awesome away to that same group of strangers in New York City. Don't you think people would be a lot more receptive? even dare I say...excited? You'd definitely get a lot less EFF YOU's and middle fingers! 🤣 The strangers are your COLD TRAFFIC and they are much harder to sell to than people who know and like you already. By giving something super-awesome away, you can really start to develop a relationship with them and get them to like you!
It's the same online. This is why getting people to download a freebie in exchange for their email address is a much more effective strategy. You'll want to start running ads to a freebie or challenge that is aligned with the topic of your offer/launch. BY THE WAY...For every dollar you spend on email marketing, you'll get an ROI of $42 🤯
BONUS: YOUR ADS ARE GOING TO BE DIRT CHEAP
Wait. What? Yeah. Running Facebook ads to a product or sales page can get really expensive 🤑 Your ads are going to be remarkably cheaper if you direct them to a free offer (aka lead magnet or freebie).
SO HOW DO YOU SELL THEM IN EMAIL
So now that you have created an irresistible lead magnet (freebie, download, free challenge, etc.) and have grown your email list...you'll want to have an automated email sequence in place for all new subscribers.
This is where you introduce yourself and move them through a series of daily emails (for about 5-10 days) where you will establish trust and entice your new subscriber to take action (buy your offer, join your challenge, book a sales call, etc.)
WANT TO KNOW MORE ABOUT CREATING A FUNNEL AND RUNNING ADS?
Check out The Fempire Blueprint!
