Why You Should Be Using Instagram Story Ads

Did you know that 4 million businesses are already using Instagram Stories ads? Kind of crazy right? So you should definitely be using them too!

Alright, that concludes my Ted Talk thank you for stopping by the blog today! Just kidding, that's not the only reason why you should be using Instagram Story ads although that stat might have made you want to open up your Instagram app, there are plenty of other reasons you should know about before you get started. Not only do you have access to over 500 million daily users, but Instagram Story ads can actually be really profitable, cost-effective, and allow you to reach a wider audience. They don't require you to start dancing as you pitch your offer, however, they are quite easy and fun to create! So let's dive in!

How Much Do IG Story Ads Cost?

Alright, Let's go straight into the money talk. How much does it actually cost to run Instagram Story Ads? On average the cost is between $0.70 to $1.00 per click — although you should keep in mind that the cost often varies depending on your industry, days of the week, time of year, your target audience, ad placement, and a few other factors. In some instances, Instagram ads can exceed $5.00 per click. Your ad budget is an estimate of your companies promotional spending over a set period of time. Your ad budget can be based on how much you're willing to spend on a daily basis and over your campaign's lifecycle. The power is truly in your hands! Here are some other stats you should know regarding the costs of standard Facebook ads and Instagram ads for reference.

• Facebook advertising cost around $0.50 to $2.00 per click for most industries.

• Instagram costs since January 1, 2021, have been ranging between $2.50-3.50 for better-performing campaigns and their respective ad sets.

What Does Instagram's Story Ads Reach and Demographic Look like?

Instagram reports that 500+ million daily users interact with Instagram Stories, which is 100 million more daily users than in 2018! 11.01% of the world’s 4.54 billion active internet users access Instagram daily. Instagram story ads are ideal for businesses trying to reach a younger demographic. The United States has 120 million users, making it the most popular country for the number of active users on the platform. In the United States, 75% of people aged 18-24 use Instagram which makes up the largest group by age, followed by 57% of 25-30 year-olds. More than half of millennial’s use Instagram, and two-thirds of generation Z, with 35% stating it’s their favorite social networking platform. If you want to know what the average demographic by gender looks like Globally it's around 50.9% female and 49.1%, Male. In the United States, it's 31% Male and 43% Female.

They Are Easy & Fun To Create!

Now that you know everything you need to develop your strategy, how do you go about creating your first Instagram Story ad? Let's address the creative requirements of an Instagram Story Ad. Since they are positioned in a different location. You'll need to create your story ads accordingly. The image requirements and recommendations for your image ratio size are 9x16. With a recommended image size of 1080 x 1920 pixels. For video story ads the maximum record time is 15 seconds. The vertical aspect ratio is 4:5. The recommended files for your IG Video are .mp4 or .mov files. The maximum width is 600 pixels and the maximum file size is 4GB.

Think of your Story ads like a Snapchat story. They should be short, sweet and to the point. You can include Snapchat-like features like filters and stickers to draw your ideal client's attention and make your ads fun and playful to interact with.

Here's an example of Business Coach @Suzchadwicks IG Story Promoting her Live Masterclass in a fun and organic way:

There you have it! We hope this post was helpful and that you now feel prepared to run your own Instagram Story ads. If you don't feel quite ready yet, don't worry Fempire Media's Irresistible IG Story Ads Course was created just for you! We'll walk you through the whole process of determining your ad budget, setting up your ad account and even creating and submitting your ads. We know this world can sometimes feel overwhelming and complicated that's why we want to hold your hand and make sure that you feel confident as soon as your ads go live. Let us know if you have any other questions by dropping them in the comment section below :)