How I’d Land 4 Clients in 30-60 Days with an Empty Pipeline (Spoiler: It’s Easier Than You Think)

Alright, let’s pretend I woke up one day with zero clients in my pipeline. Zilch. Nada. And I need to change that ASAP. What would I do? Let me break it down for you in a way that even my dog could follow (though he’s more interested in chasing squirrels).

Step 1: Buy the Leads (Yes, You Read That Right)

First, I’d hop over to Coldlytics.com and snag 400 leads per month for a cool $300/mo. Why 400? Because I like nice, round numbers, and I’m a bit obsessed with efficiency. Let’s say your target is chiropractors. I’d grab a list of 400 U.S.-based chiropractors who’ve been in business for 5-15 years. I’m talking name, email, company, and their LinkedIn profile URL, because who doesn’t like a bit of professional stalking?

Step 2: Make ChatGPT Your New BFF

Next, I’d mosey on over to ChatGPT and hit it with this prompt:

“I have a list of 400 chiropractors who’ve been cracking backs for 5-15 years. I own a boutique Facebook and Instagram ads agency that helps chiropractors get a steady flow of new patients. What are 10 super-valuable freebies I can offer them to warm them up and make them fall head over heels for me?”

Pick the best idea from the list, and voila! You’ve got yourself a freebie. Now, I could tell you how to create that freebie using ChatGPT, but I’m going to leave you hanging for now—that’s a story for another day. 😉

Step 3: Create an Opt-In Page (No, It’s Not as Scary as It Sounds)

You’ll need an opt-in page where your soon-to-be clients can sign up for your awesome freebie. Don’t sweat the copy—ChatGPT can help you with that too. Once you’ve got your opt-in page set, you’ll want a thank-you page (because we’re polite like that).

On this thank-you page, you’ll need a video. No, you don’t have to channel your inner Spielberg—just be yourself. In the video, say something like:

• “Thanks for downloading your freebie! 🎉”
• “Here’s how to access it…”
• “This resource is going to help you solve x, y, z problems in your business.” (But, you know, be specific.)
• “If you want to solve these problems faster than a chiropractor can say ‘adjustment,’ schedule a quick call with me. I help chiropractors like you get new patients every month.”

Then slap a big ol’ button below the video for them to schedule their free strategy call.

Step 4: Warm Up Those Leads (No Blankets Required)

Go back to Coldlytics, download that shiny new list of chiropractors, and upload it into your email marketing software. You’re going to send 3 emails per week—yes, 3!—and pack them full of value. No sales-y nonsense, just pure, unadulterated value.

Two-thirds of these emails should invite them to download your free resource. And remember: VALUE, VALUE, VALUE! (If you say it three times, it becomes true, right?)

Step 5: Watch the Calls Roll In (Cue Happy Dance)

Now sit back, relax, and watch those calls start booking themselves.

BONUS: The Gift that Keeps on Giving

After three weeks, whip up another resource for your list of chiropractors. Rinse and repeat. We’re in the business of GIVE, GIVE, GIVE, until they know, like, and trust you more than their favorite office chair.

With a list of 400 leads, you should be able to land 4 new clients. Keep doing this every month, and soon you’ll have more clients than you know what to do with.

Good luck out there! And remember, this method isn’t just for chiropractors—it works for any niche. I just have a soft spot for chiropractors (and so does my spine).